Blogging and individualization
In fame, the article illustrates theoretical discussion of social networking websites, blogs and micro blogs. The article ascertains that the media phenomena are illustrative and symptomatic of both the larger social-cultural trends and technological affordances. In this way, the article affirms that media links the content of new media products and the current ongoing technological and cultural processes can literally be considered problematic.
Critically, the author has illustrated media phenomena in a more negative way, where he portrays that media is an illustration of technological affordances. Media cannot be technological affordance; rather it is a channel, which those who wish to access can be able to even if he or she cannot afford. The issue is not how a person can afford, but how an individual is willing to use it. In other words, it is criticize-able that; the issue affirmed by the author that new media are illustrative of both larger socio-cultural and technological affordances trends is vague. Without media, people used to socialize, and still they can socialize without it. At the same time, any one can use the media, and not only those who can afford. Further, the article concludes that media will link the information of two new media, with certain ongoing technological and cultural process, which at the end is termed as problematic. The linking itself is personal. Media is not available to cause problems but rather to show direction. Therefore, cultural and technological processes are only propelled using media and not implemented by it.
According to fame also, the article affirms that internet has become more of an interaction channel, which people use to get information. Further, the users are ”content”, only in the interactive ICTs as well as pervasive communication. The truth is that those who use the internet, are after information, and that they cannot themselves be content as stated in the article. For instance, students usually use the internet to do research. With that, it is clear that those who have the information already with them will not in any way search the internet as they already have what is contained in the internet. Again, the author narrates that there is massive popularity of blogging, micro blogging and social networking on the net, which is true. However, he ascertains that other communication technologies evident the fact that other people and connections to them in the post social world are the ones who are being increasingly consumed. This is not true as, social networking, blogging and micro blogging, affects directly those people who are in the post social system.
In other words, those people who blog by themselves, and those who interact to form a social network in the internet, will directly be affected, either in positive or negative way depending on the manner in which they use social networks. Generally, the article demonstrates that currently people have propelled a ‘phatic media’ environment, where communication takes place without content. Which is not true, there is no single way people can communicate without content. The only difference is that content will vary due to issues like age, sex and culture, however the truth is that at the end of the day, content has been passed. Lastly, the article assumes that the movement from blogging to micro-blogging and social networking corresponds to movement from narratives, communities and substantive communication. This is criticize-able also since; social networking is creation of more communities and not moving from communities.